ITURA Jewelry. Lagos, Nigeria

About ITURA

ITURA Jewelry is a Lagos-based jewelry brand creating timeless, elegant pieces for modern Nigerians.

We are building more than a jewelry company. We are building a respected, systems-driven brand known for beautiful design, strong customer experience, thoughtful presentation, and operational excellence.

At ITURA, we care deeply about quality, clarity, and the feeling people get when they interact with our brand, whether they are customers, team members, or partners.

As we grow, we are looking for an exceptional Head of Content to lead how the brand shows up across every owned and organic touchpoint, and to build a content function that is elevated, disciplined, and commercially effective.

About the Role

This is a senior leadership role for someone who knows how to shape a brand, lead creative teams, and build a high-performing content organization.

The Head of Content will work closely with the CEO to define how ITURA shows up across every owned and organic channel, improve the quality and consistency of our content, and ensure that the brand is expressed with clarity, taste, discipline, and strategic intent.

This role is ideal for someone who can set direction, manage strong creative and channel leads, improve content systems, and raise standards across social, website, email, SMS, and every other brand touchpoint.

You will not be expected to personally create everything yourself. Your job is to ensure the right people are creating the right content, for the right channels, with the right standards, tone, timing, and commercial purpose.

The CEO will continue to own paid ad creative strategy and campaign messaging, but the Head of Content will be a critical strategic partner in shaping that thinking and ensuring strong alignment across the wider brand ecosystem.

What You’ll Own

You will lead the content strategy, quality, and execution standards across the business by:

Content Strategy Across Channels

• Defining how ITURA shows up across every owned and organic channel, including Instagram, Website, Email, SMS, TikTok, Pinterest, LinkedIn, and future platforms
  
• Creating clear channel roles, content direction, and content priorities across the customer journey
  
• Ensuring each channel has a strong purpose, consistent output, and a clear connection to brand and business goals
  

Brand Stewardship

• Helping lead brand strategy in practice across all content touchpoints
  
• Protecting and evolving ITURA’s voice, tone, and visual consistency
  
• Recommending updates or refinements to the brand book, with final approval sitting with the CEO
  
• Ensuring the brand feels clear, elevated, warm, and consistent everywhere it appears
  

Website Experience and Content Layer

• Owning the website experience and content layer across the brand
  
• Improving homepage storytelling, collection pages, product pages, landing pages, campaign pages, and merchandising content
  
• Working closely with the CEO, especially in the first six months, on website direction, CRO-related copy, storytelling structure, and content decisions
  
• Helping ensure the website feels both premium and commercially effective
  

Team Leadership

• Leading the broader content and creative organization
  
• Managing content leaders, Content Managers, Senior Graphic Designer, Email Marketing Lead, Social Media Managers, videographers, photographers, UGC leads, copywriters, Pinterest and TikTok specialists, website designers, UX researchers, and UX designers
  
• Supporting team structure, role clarity, output quality, and performance management
  
• Ensuring the content team operates with strong standards, accountability, and creative judgment
  

Editorial Oversight and Creative Quality

• Reviewing and improving the quality of content across all owned and organic channels
  
• Ensuring everything published feels on-brand, strategically sound, visually strong, and commercially useful
  
• Raising the bar on storytelling, creative direction, channel relevance, and execution quality
  
• Serving as the final internal content leader before major content goes live
  

Content Operations

• Building stronger systems for planning, briefing, reviewing, and delivering content
  
• Improving content calendars, production workflows, approval systems, and team coordination
  
• Reducing confusion, duplication, weak handoffs, and last-minute execution issues
  
• Helping the content function become more scalable and less founder-dependent over time
  

Strategic Partnership with the CEO

• Working closely with the CEO on launches, campaigns, website direction, brand refinement, and major content decisions
  
• Contributing meaningfully to creative thinking, campaign direction, offer storytelling, and brand expression
  
• Helping translate founder vision into a content system that a wider team can execute consistently
  

What Success Looks Like

In this role, success will look like:

• We have a clearer and stronger content strategy across every owned and organic channel
  
• The brand feels more consistent, elevated, and intentional across Instagram, website, email, SMS, and other touchpoints
  
• Our website experience is stronger, clearer, and more aligned with both brand and conversion goals
  
• Content teams are better managed, more accountable, and producing higher-quality work
  
• The content calendar is structured, realistic, and well executed
  
• The brand voice is clearer and more consistently expressed across channels
  
• The CEO needs less day-to-day involvement to maintain quality and momentum across content
  
• The content function feels like a true strategic engine for the business, not just a publishing department
  

Who You’ll Work With

You will report directly to the CEO.

You will directly manage the broader content and creative function, including:

• Content Managers
  
• Senior Graphic Designer
  
• Email Marketing Lead
  
• Social Media Managers
  
• Videographers
  
• Photographers
  
• UGC Leads
  
• Copywriters
  
• Pinterest / TikTok Specialists
  
• Website Designers
  
• UX Researchers
  
• UX Designers
  

You will also work very closely with the CEO on:

• Website direction
  
• Brand refinement
  
• Campaign thinking
  
• Major content decisions
  

Who You Are

You are a strong brand and content leader with excellent taste, sharp judgment, and a bias for clarity and follow-through.

You are likely someone who:

• Has experience leading content across multiple channels
  
• Knows how to turn a messy content environment into a structured one
  
• Can manage creative people and channel leads effectively
  
• Understands both brand storytelling and commercial performance
  
• Is calm, sharp, and highly organized
  
• Can raise standards without creating unnecessary bureaucracy
  
• Is proactive and highly reliable
  
• Has strong editorial instincts and knows what great looks like
  
• Can work closely with a founder who is deeply involved in quality and direction
  
• Cares about building a respected brand, not just shipping content
  

What We’re Looking For

We would love to hear from you if you have:

• Experience leading content, editorial, brand, or creative strategy in a consumer brand, ecommerce brand, fashion, beauty, lifestyle, or premium product business
  
• Strong experience managing multidisciplinary teams across content, design, email, social, website, and creative production
  
• A strong understanding of how content should function differently across social platforms, owned channels, and the website
  
• Experience improving content operations, planning systems, review processes, and team coordination
  
• Strong editorial judgment and the ability to maintain high standards across multiple outputs and team members
  
• Confidence working on both brand-building content and commercially important content
  
• Comfort using tools like Notion, Shopify, content calendars, analytics dashboards, project trackers, and modern creative workflows
  
• Strong written and verbal communication
  
• Strong judgment, maturity, and discretion
  
• Experience in a founder-led company, ecommerce business, or premium consumer brand is a strong advantage
  

This Role Is Not For You If…

• You need constant direction to do your best work
  
• You think of content only as posting, rather than as a strategic business function
  
• You struggle to manage multiple creative and channel workstreams at once
  
• You are uncomfortable giving feedback, enforcing standards, or making judgment calls
  
• You prefer creating content yourself rather than leading teams and systems
  
• You are weak on follow-through, coordination, and quality control
  
• You are more interested in trends and aesthetics than in building a disciplined and effective brand engine
  

Why Join ITURA

This is an opportunity to shape the voice, expression, and content systems of a fast-growing brand with real ambition.

You will join at an important stage where your work can have a direct and visible impact on:

• How the brand is perceived
  
• How content teams perform
  
• How the website evolves
  
• How the company scales
  

This role is for someone who wants to build a respected brand and a serious content function, not just manage a calendar.

How to Apply

In your cover letter, add:

• A short note telling us why you are a strong fit for this role
  
• Examples of content strategy, brand leadership, team management, or content system improvements you have led in previous roles
  
• A brief explanation of how you have improved the quality, consistency, or effectiveness of content across multiple channels