Content Manager (UGC & Creators)
FULLTIME • REMOTE, NIGERIA • ₦1,200,000 to ₦2,000,000 / Monthly incl. bonus
About ÌTURA
ÌTURA Jewelry is a Lagos-based jewelry brand creating timeless, elegant pieces for modern Nigerians. Our pieces are made to be worn every day, stacked and layered, and to hold up to real life.
Creator videos are at the heart of how we grow. Real women wearing, unboxing and styling our pieces are some of our best-selling ads, and we make more of them every month. Behind those videos is a network of UGC creators, a set of briefs, and a habit of turning every winning video into new versions that keep selling.
This role runs that engine.
About the Role
You will own ÌTURA's creator content: the creators, the briefs, the deadlines, and the new versions of our winning videos.
You will find and onboard UGC creators, get them set up for partnership ads, make sure they receive their products, brief them clearly and follow up until every video is delivered on time and right. You will also study which videos are winning in our ads, come up with new video ideas, and edit new versions of winners yourself: a new hook, a new opening, a new call to action.
You will work every day with our Performance Marketing Manager, who runs the ad account. They tell you what the account needs; you make sure the videos exist. Together you decide what to test next.
This is not a social media manager role, and it is not only a coordinator role. It is for someone who loves creator content, knows what makes a video sell, and has the follow-up discipline to deliver 30 or more videos a month.
What You'll Own
The Creator Network
- Find, vet and onboard new UGC creators, mostly in Lagos
- Agree rates, deliverables and usage rights within our rate card
- Get every creator set up for partnership ads on Instagram and Facebook
- Arrange product for each creator with our fulfillment team, and track what was sent
- Keep a clean creator database: contact, rates, products sent, videos delivered, results
- Keep good creators coming back, and replace unreliable ones quickly
Briefs and Ideas
- Write clear briefs and scripts: the hook, the angle, the shots, the call to action
- Research what is working in our account and in other brands' ads
- Bring new video ideas to every weekly review with the Performance Marketing Manager
Delivery
- Follow up with every creator until videos arrive on time
- Review every video against the brief and our brand rules; ask for revisions when needed
- File every delivered video in Google Drive and log it in our Notion content calendar the same day
Variations of Winners
- Know which videos are winning, by funnel stage and product
- Plan new versions of every winner, following our variation rule
- Edit variations yourself (CapCut or similar): new hooks, new openings, new calls to action, new cuts
- Brief creators for re-shoots when a variation needs new footage
What Success Looks Like
- 30 or more usable creator videos delivered on time every month
- Every winning video has its new versions live before the original tires
- Creators deliver on time and need less chasing month after month
- Every creator is set up for partnership ads before their first video runs
- Every video is filed and logged the day it arrives
- The founder never has to message a creator again
Who You'll Work With
You will report directly to Paul, Co-Founder.
You will work closely with:
- The Performance Marketing Manager, your daily partner on what to make next
- Emmanuel, Lead Designer, on covers, overlays and image work
- Annie, Social Media and Email Lead, who uses the best creator videos organically
- Our fulfillment team, who ship products to creators
Who You Are
You are a content operator who loves creator videos and is relentless about follow-up.
You are likely someone who:
- Has managed UGC creators or influencers for a brand, and can show the videos
- Watches an ad and can say in one sentence why the first three seconds work or do not
- Writes briefs a creator can follow without a call
- Edits short-form video quickly and well
- Keeps every creator, product and deadline in a system, not in their head
- Is warm with creators and direct about deadlines
- Works well remotely and does not need to be chased
What We're Looking For
We would love to hear from you if you have:
- Experience managing UGC creators, influencers or freelancers for a brand, ideally fashion, beauty, jewelry or ecommerce
- A portfolio of creator videos you briefed or edited, ideally ones that ran as ads
- Strong short-form editing skills (CapCut, VN, Premiere or similar)
- Experience setting up partnership ads (formerly branded content ads) on Instagram, or the willingness to learn fast
- Comfort with Notion, Google Drive and WhatsApp for managing work
- An eye for what sells, not only what looks good
- A network of Lagos creators is a strong advantage
This Role Is Not For You If…
- You prefer coming up with ideas to chasing deadlines
- You are uncomfortable telling a creator their video needs to be redone
- You cannot edit video yourself
- You judge videos on views and likes rather than sales
- You keep track of work in your head
- You need a manager to set your priorities every day
Why Join ÌTURA
Your videos will run as ads seen by hundreds of thousands of people, and you will see exactly which ones sell. Few content roles give you that feedback loop this directly.
You will inherit working systems: a winners view that ranks every video, a variation rule, a creator database and a partnership ads guide. Your job is to run them and make them better.
Part of your pay is tied to the results you produce, so when your videos win, you do well.
How to Apply
In your cover letter, include:
- A short note explaining why this role suits you
- Links to three creator videos you briefed or edited, and what happened when they ran
- How you keep track of creators, products and deadlines today
Our Values
Excellence With Intention
We take pride in our craft and in ourselves. Every detail matters because we believe how we work reflects who we are.
Growth Is Collective
We rise together. Through collaboration, mentorship, and shared ambition, we create space for everyone to evolve and excel.
Integrity Always
We choose transparency, respect, and responsibility — even when it’s not the easiest path. Trust is the foundation of everything we build.
